How Caramel AI Transformed Fedo's Marketing and Customer Engagement

Welcome to Caramel Chronicles, Prasanth. Can you tell us a bit about yourself and Fedo?

Thank you! I’m Prasanth Madavana, CEO and co-founder of Fedo. At Fedo, we’re revolutionizing healthcare with AI-driven health assessments. Our platform uses innovative, non-invasive methods, such as selfie video health assessments, to predict health risks and provide real-time estimates of healthcare costs. As a growing health-tech company, we faced challenges in reaching our target audience with clear messaging, and that’s when we turned to Caramel AI to help scale our marketing.

Before adopting Caramel AI, what were your marketing challenges?

Before Caramel, our marketing process was fragmented. We spent hours coordinating with designers, agencies, and our team for campaign management and analytics. It was time-consuming and often inefficient, leading to inconsistent results. We knew we needed a more streamlined solution that could help us scale without relying on multiple specialists.

What made you choose Caramel AI for your advertising needs?

Caramel AI was exactly what we needed. It automated the entire process, from generating professional ad creatives to running optimized campaigns across LinkedIn, Facebook, and Google Ads. The AI enabled us to pinpoint the right audience for our health-tech solutions with precision and scale our efforts globally—all with minimal manual input. It truly saved us time and resources, allowing us to focus on growing the business.

What results have you seen since using Caramel AI?

The results have been phenomenal. We’ve seen:

A 45% increase in qualified leads, which has helped us build more partnerships with insurers and healthcare providers.

A 30% increase in user engagement, particularly on LinkedIn and Facebook.

A significant reduction in marketing overhead, as Caramel AI eliminated the need for external agencies and manual campaign management. The AI’s ability to optimize and scale successful campaigns has been key in helping us reach new global audiences.

As CEO, how has Caramel AI impacted your approach to marketing?

As CEO, I’m always looking for tools that simplify complex processes without compromising quality. Caramel AI has done just that. It’s streamlined our marketing efforts, providing us with full control over campaigns through its intuitive interface and data-driven insights. This has freed up time for me to focus on Fedo’s mission to deliver proactive healthcare solutions. It’s like having an entire marketing team powered by AI, running seamlessly in the background.

In conclusion, how do you see Caramel AI continuing to support Fedo’s growth?

Caramel AI has been a game-changer for us. It has helped simplify our marketing, allowing us to reach a broader audience while saving valuable time and resources. As we continue to scale, we’re confident that Caramel will be a key partner in supporting our growth and ensuring that more people can access our innovative healthcare solutions.

To learn more about how Caramel AI can transform your business, visit Caramel’s website and start your free trial today!

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