How Caramel AI Helped Curate Health Scale Personalized Wellness Solutions
Curate Health leveraged Caramel’s AI-powered ad platform to boost client engagement and expand its reach globally, driving growth in their wellness programs.
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In this edition of Caramel Chronicles, we feature Vandana Jayakumar, cofounder of Curate Health. Vandana shares how Caramel’s AI-driven advertising platform allowed her team to scale their wellness programs effectively, reaching more clients worldwide while automating ad creation and campaign management. Read on to discover how Caramel AI empowered Curate Health to streamline marketing efforts and increase client acquisition.
Welcome to Caramel Chronicles, Vandana. Can you start by telling us a little about yourself and Curate Health?
Thank you for having me! I’m Dr. Vandana Jayakumar, cofounder of Curate Health. We specialize in personalized wellness solutions that integrate Ayurveda, fitness, nutrition, and mental health care. Our goal is to help individuals achieve holistic well-being, from managing chronic conditions like PCOS and diabetes to supporting mental wellness. We offer a unique approach to health by tailoring programs to each client’s needs, making wellness accessible to people worldwide.
Before you started using Caramel AI, what were some of the challenges you faced with your marketing efforts?
Before Caramel, our marketing strategy involved a lot of manual work. We were coordinating with designers for creatives, digital marketers for campaigns, and constantly tweaking our ads. It was time-consuming and left little room to focus on what we do best – helping our clients. As we expanded our reach, we realized we needed a more efficient solution that could streamline these efforts without sacrificing results.
So, why did you decide to give Caramel AI a try for your advertising needs?
We wanted to enhance our online presence and ensure that our wellness programs reached more people who would benefit from them. Caramel AI was the perfect fit because it automates everything, from creating ad creatives to running campaigns and optimizing performance. The platform’s AI targets the right audience, finds the best-performing ads, and even scales campaigns without manual intervention. It has allowed us to focus on delivering personalized wellness solutions while growing our client base.
How has Caramel AI impacted Curate Health’s growth and operations?
Caramel AI has made a massive difference in how we approach marketing. We’ve seen a significant boost in client engagement across platforms like Instagram, Facebook, and YouTube. The AI’s ability to create professional ad creatives and run targeted campaigns means we can scale faster and more efficiently. What’s more, we’ve gained better insights into our audience, allowing us to adjust and improve our messaging. Since using Caramel, our business has expanded its global reach, and we’re able to help even more people achieve their wellness goals.
In conclusion, how do you see Caramel AI continuing to support Curate Health’s journey?
Caramel AI is a powerful tool for businesses like ours. It’s streamlined our marketing efforts and enabled us to connect with clients more effectively. We’re excited about the future, knowing that as we continue to grow, Caramel’s AI platform will be right there, supporting us with data-driven campaigns and increasing our reach. We’re looking forward to helping even more individuals transform their health, with the power of AI behind us.
To discover how Caramel AI can help your business scale, visit Caramel’s website and start your free trial today!